Glamouria - Gigi Hadid For Miu Miu SS24 Campaign By Hayat Ammouri

Miu Miu Pays Tribute To British Photographer Yevonde: A Lifelong Supporter of women’s Rights 

An ode to color, to femininity, and to fashion - Miu Miu celebrates its signature matelassé in a new campaign, photographed by Steven Meisel, starring Gigi Hadid and featuring the iconic Wander and Arcadie bags. 

The campaign champions the work of the pioneering British interwar photographer Yevonde. A feminist and suffragette, Yevonde’s career emblematizes freedom and independence - opening her own studio aged just 21 at a time when professions for women were limited, if permitted at all, she signed her work using only her first name, asserting both her personal authorship and identity as a woman. 

Gigi herself - halfway between fashion model and cultural figure, as with the sitters Yevonde captured - is the perfect conduit, for this re-awakening of past lives and timeless tribute to pure beauty. 

Photography: Steven Meisel
Creative direction: Edward Quarmby Styling: Lotta Volkova
Cast: Gigi Hadid