Glamouria - Gigi Hadid For Miu Miu SS24 Campaign By Hayat Ammouri

Gigi Hadid For Miu Miu SS24 Campaign
May 09, 2024
Gigi Hadid For Miu Miu Iconic Wander and Arcadie Bags

Miu Miu Pays Tribute To British Photographer Yevonde: A Lifelong Supporter of women’s Rights 

An ode to color, to femininity, and to fashion - Miu Miu celebrates its signature matelassé in a new campaign, photographed by Steven Meisel, starring Gigi Hadid and featuring the iconic Wander and Arcadie bags. 

The campaign champions the work of the pioneering British interwar photographer Yevonde. A feminist and suffragette, Yevonde’s career emblematizes freedom and independence - opening her own studio aged just 21 at a time when professions for women were limited, if permitted at all, she signed her work using only her first name, asserting both her personal authorship and identity as a woman. 

Gigi herself - halfway between fashion model and cultural figure, as with the sitters Yevonde captured - is the perfect conduit, for this re-awakening of past lives and timeless tribute to pure beauty. 

Photography: Steven Meisel
Creative direction: Edward Quarmby Styling: Lotta Volkova
Cast: Gigi Hadid 

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