Versace is pleased to unveil its inaugural advertising campaign for Young Versace, a first line collection for boys and girls aged from 0-12. The Spring/summer 2012 campaign features 10-year old Kaia Gerber, the daughter of Cindy Crawford, one of Gianni Versace’s supermodel muses.
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| Kaia for Youn Versace |
“I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign,” said Cindy Crawford. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”
The campaign was shot by Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.
Young Versace offers the quintessential Versace style with a youthful rock ’n’ roll twist, including playful prints, vibrant colors, mixing of patterns and a reinterpretation of the house’s iconic Greek key motif and Medusa head logo.
The Fall/Winter 2012-13 Young Versace collection will be presented in Florence during a special event in conjunction with Pitti Immagine Bimbo on January 19, 2012. Young Versace is available at the Versace Young boutique in Milan and worldwide in select multi-brand stores specializing in childrenswear.
